Fitbit has entered into a partnership with Singapore’s Health Promotion Board (HPB) to support of country’s Smart Nation initiative.
The HPB is Singapore’s government agency that implements policy and programs to improve the nation’s health.
This is Fitbit’s first major integration of a digital health platform and wearables into a national public health program globally.
The initiative, named Live Healthy SG, was uniquely designed for Singapore by Fitbit to harness technology, behavior insights and analytics to help Singaporeans get healthier through meaningful and sustained behavior change.
Live Healthy SG will engage people of all ages and levels of health using Fitbit devices and its new Premium service, which is launching to consumers in select markets around the world this fall.
Live Healthy SG builds on Singapore’s Smart Nation efforts to transform key sectors of society, including healthcare, through innovative technology.
As one of the healthiest countries in the world, Singapore is recognized globally for its efficient healthcare system – comprised of high-quality health services, world-class infrastructure, and skilled healthcare talent.
But, like many nations, the country is facing the rise of chronic conditions such as hypertension, type 2 diabetes, and cancer.
Fitbit was identified through a competitive call for collaboration and various levels of competitive evaluation. The initiative takes on the unique challenge of using its technology to help improve population health, based on the company’s ability to drive behavior change and health outcomes.
Live Healthy SG will leverage the full Fitbit ecosystem of wearable devices, software, and services, including programs, guidance and individual 1:1 health coaching that will be offered through its new Premium service.
Participants will receive a dynamic and personalized experience, helping to motivate them to adopt healthier habits and achieve better outcomes in the areas of physical activity, sleep, nutrition, and emotional wellbeing.
“At Fitbit, our focus has always been on making health more accessible and achievable by giving people fun, simple and innovative technology – and this focus has driven results for millions around the world,” said James Park, co-founder and CEO of Fitbit.
In the partnership, the HPB will leverage its outreach channels to support Fitbit in encouraging participation in its program. When participants sign on to the Fitbit program, there will also be a clear and seamless consent process to indicate if they agree to share the data they provide during the program with the HPB. Such data will, in turn, provide insights and contribute to more effective health promotion programs that will benefit many Singaporeans.
Singaporeans will be able to pre-register for Live Healthy SG starting mid-September, and the program will officially go live in late October 2019.
Participants who enroll in and commit to one year of Fitbit Premium service will receive a Fitbit Inspire HR at no cost.
In addition to driving positive lifestyle changes in individuals, the program will serve as a resource that provides detailed population insights to inform future health programs.
This enables the HPB to explore other opportunities in precision public health, providing interventions to the right population at the right time.
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