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Epson to focus on core technologies and B2B operations this 2019

Epson Fusion 10

Epson Philippines Corporation (EPC) shared its plans to build on new businesses, minimize dependence on mainstream product segments and optimize its B2B operations to maintain its rising Philippine market share this 2019.

Epson Fusion 10

Last FY18, Epson Philippines posted an overall positive growth of 23%, topping FY17’s outstanding growth of 14%. In terms of product category, inkjet printers and scanners were the highest contributors at 70%, followed by the point of sale (POS) and dot matrix printers at 14%, visual instruments at 11% and commercial & industrial products at 5%.

Epson Fusion 10

As it enters a new fiscal year, Epson Philippines sets out to penetrate niche markets while enhancing its operations to better address the requirements of the B2B segment. In a series of presentations during its annual media thanksgiving event, Fusion 10, EPC presented its plans under the build initiative and dove deeper with focused presentations on printers and visual instruments.

For Epson to become an indispensable company, we have to continue to move outside of our comfort zone and into a more progressive mindset—with an obsession to details still deeply embedded in our DNA,” said Eduardo Bonoan, General Manager for Marketing, Epson Philippines Corporation.

To add to our exceptional performance for inkjet printers and scanners, the FY18 performance for POS and dot matrix printers, visual instruments and commercial & industrial products tell us that this is the perfect opportunity to build the new foundation for Epson here in the Philippines,” Bonoan added.

Bonoan also noted the changing mindset of customers brought about by technological advancements. With technology enabling more personalized and real-time experiences, customers expect more from businesses.

Epson Fusion 10

Under the build initiative, Epson Philippines will focus more on Epson’s cutting-edge Replaceable Ink Pack System (RIPS), LIJ printers, scanners, label printers, mobile POS, CAD, signage and textile printers, as well as its high brightness projectors.

To know more about Epson Philippines, visit its website at www.epson.com.ph.

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