Home Android Apps Kumu.ph live streaming app now ranking among major PH media online

Kumu.ph live streaming app now ranking among major PH media online

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Kumu (Kumu.ph) live streaming app

Tech startup Kumu.ph is winning the hearts of the millennial with its powerful live streaming platform.

Kumu has received over 99 million app visit recorded at the end of February with the use of global web insights tool SimilarWeb. This place the live streaming app right up there in terms of traffic with major Philippine news and media companies Inquirer.net, ABS-CBN.com, and GMAnetwork.com.

Driven by Millennials and Gen Z that make up more than 80% of its followers, Kumu is also the only Philippine-developed app that is currently ranking among the top social apps for the country on both the Google Play and iOS App Store.

Bringing Filipino communities together

Kumu (Kumu.ph) live streaming app

Founded in 2017 by a group of twenty- and thirty-something Filipino technopreneurs, Kumu.ph is a global community today interacting over a platform that supports user-generated live streams and features a variety of in-house game shows.

Over at the “Kumunity” where anyone can start their own livestream, one will find musicians, DJs, artists, chefs, educators, entrepreneurs and everyday Filipinos sharing their crafts and their stories around the world through their own channels.

And then there are the hard-hitting game shows running on programmed time slots every day of the week — authentic, positive, inspirational, and fun game shows that also give users a chance to win some cash and cool prizes. These include: “Quiz Mo Ko” — a fast-paced live stream quiz show where the quick and clever play every Monday, Wednesday, and Friday, “Pinoys Doing Stuffs” – a fun and challenging show where Kumu users face off against each other in outrageous and exciting challenges for a cash prize and streams Tuesdays and Thursdays, “Multiple Chos” – a play on words, with chos being derived from the gay slang echos which means one is only joking and finally “Sing Tanong” catering to Filipinos’ legendary love of song and karaoke.

The Kumu Effect

Last February 1, a record 17,600 folks joined a livestream where popular actress Christine Reyes casually advertised her upcoming movie “Maria,” and proceeded to a much anticipated 1 million peso QuizMoKo — 10 increasingly difficult questions for the last man standing. That evening, some 259 winners claimed a 3,861 peso share of the 1 million peso prize, even as Google searches for Christine Reyes “Maria” movie increased 30 times.

Kumu CEO and co-founder Roland Ros believed the special episode was a watershed moment for the company, which also saw Kumu soaring to sixth most downloaded app in the Play Store and seventh in the App Store on the same night.

“In the end, the Kumu effect is positivity, good vibes, and supporting each other,” said Ros.