PLDT wireless arm Smart Communications, Inc. or simply Smart leads in network ‘consistent quality’ in the Philippines, according to Canadian crowd-sourced mobile data company Tutela, using a metric called ‘consistent quality score’ which tracks the percentage of time users can experience either ‘excellent’ or ‘basic’ quality connections in a country or in a specific network.
In its report, “Southeast Asia State of Mobile Networks February 2019”, Tutela said that Smart scored 91% in terms of ‘basic’ consistent quality, slightly ahead of competition’s 89.3%. This means that 91% of the time, Smart users were able to access a ‘basic’ connection, which supports simple web browsing, emails, and simple applications like Facebook and WhatsApp.
The big difference was in the “excellent” category.
According to the report, Smart had a consistent quality score of 48.8% in the ‘excellent’ category, more than double that of the competition’s score of 23.8%. This means that Smart users in the country were twice as likely to experience the ‘excellent’ standard, which is needed for the more demanding mobile use cases, like HD video calling or 1080p video streaming.
In this category, Smart ranked 6th out of the total 15 operators included in the study which covered Indonesia, Malaysia, Philippines and Thailand and included 85 billion mobile network measurements collected between Dec. 1, 2018 and Jan. 9, 2019.
“Smart has a small lead over Globe when it comes to basic quality, but excellent quality is where it really differentiates its network,” Tutela said in its report.
“Our continuing network upgrades across the country are aimed to address our customers’ ever-growing need for high quality mobile internet services,” said Mario G. Tamayo, PLDT-Smart senior vice president for Network Planning and Engineering. “Today, our customers are increasingly using high-bandwidth services such as video streaming aside from social media, online shopping and mobile banking.”
According to recent studies, Filipinos spend the most number of hours online per day at a little over 10 hours, well above the worldwide average of 6 hours, 42 minutes. Moreover, Filipinos are viewing more video online, even more than video on broadcast.
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