24/7 gadget shopping just got more convenient as Philippine technology group STAR, Inc., offers its complete lineup of Starmobile phones and JUMPU mobile accessories on 7-Eleven’s CLiQQ online shop.
“After our retail expansion to over 900 sari-sari stores nationwide, we are scaling up our partnership with 7-Eleven to make it even easier for more Filipinos to purchase Starmobile and JUMPU products,” said Ardie Balderrama, Sales and Marketing Head of Starmobile. “The e-commerce partnership we launched last year has shown promising results, allowing us to scale our reach significantly while still driving efficiencies, especially when it comes to logistics and shipping.”
This development strengthens the partnership between STAR, Inc., and 7-Eleven, the country’s leading convenience store chain which started in 2014 when the latter started carrying Starmobile devices in their stores.
The effort expanded in 2017 when both companies began offering Starmobile’s in-demand PLAY Five and PLAY Lite on in-store CLIQQ kiosks as well.
“7-Eleven,is excited to offer more Starmobile and JUMPU devices in both our online and offline shops,” said 7-Eleven, Senior Category Manager Micah Alvarado. “We have been working on expanding our merchandise and introducing retail innovations that will allow us to serve our customers better. We want to strengthen our positioning as Filipinos’ go-to-place whenever they need something essential quickly and conveniently.”
To order from the CLIQQ shop, users simply need to key in their mobile number, select a payment option, and choose where to pick up the product.
Established in 2011, Starmobile is the mobile devices division of Star Telecom Alliance Resources, Inc. (STAR, Inc.). It is founded by telco industry experts with extensive experience in retail and product development.
The company prides itself in being able to diversify its portfolio and adapt to the ever-changing telecommunications landscape. In 2016 it introduced mobile accessories brand JUMPU, at the same time it was appointed as a Philippine distributor for global networking brand TP-LINK.
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