Despite intense competition, local brands have stood their ground and two of them remained on top 5 brands in the Philippines. One of which is Cloudfone which now lands Number 4 according to International Data Corporation’s (IDC) Asia/Pacific Quarterly Mobile Phone Tracker report for Q2 2017.
The IDC attributes Cloudfone’s growth to its marketing and promotion efforts “focused on sports events given its partnerships with NBA and PBA.” The brand’s awesome come-from-behind performance shows that Filipinos appreciate good quality when they see it, especially if it’s from one of their own. Not only does Cloudfone make great technology available to everyone, but they also bring big global brands to the people as well by partnering and collaborating with the likes of the NBA, Microsoft, Google, Star Wars, Marvel, and Disney. Now, the average consumer can get a taste of these big global brands lifestyle at an affordable price. These efforts have allowed Cloudfone to successfully cross over from consumer electronics into the lifestyle space.
“We have always believed that Filipinos are discerning of real value. That is the driving force behind our motivation to offer premium features and high quality without the hefty price tag usually associated with high-end smartphones,” says CellPrime CEO Eric Yu.
Aside from ranking 4th place in the latest IDC Report, the GFK report also shows that Cloudfone recorded a 39-percent revenue growth and a 21-percent market share (in their target price band) from January to April 2017 as compared to the same period last year.
“These 3rd party reports show we are on track in our aim to make Cloudfone the leading local mobile-phone brand in the Philippines in 3 years’ time. We are inspired to use this momentum to positively disrupt the market with our new phone line-up with superior features comparable to other brands, delivering quality and durability without breaking the bank,” says Mr. Yu.
Even though Cloudfone may have already reached the winner’s circle, it seems they are not showing any signs of slowing down and won’t stop until the unexpected becomes the champ.