Home Opinion ASUS Zenfone 3 Max (ZC553KL) Unboxing and First Impressions

ASUS Zenfone 3 Max (ZC553KL) Unboxing and First Impressions


Big batteries on a smartphone? Oh there a lot nowadays. various brands released smartphones with batteries can last you more than a day. Unfortunately many of them are quite expensive. Then ASUS released the ASUS Zenfone Max earlier this year and it was a big hit. Fast forward to August when ASUS announced the new Zenfone 3 line including the affordable ASUS Zenfone 3 Max (ZC520TL) powered by Mediatek’s MT6737M procssor. That model is already available here for P8,995. But some of ASUS loyal specs junkies (those who are very particular with specs) wanted something powerful but power efficient chipset, with bigger RAM and bigger screen.


Well, wish granted as ASUS is bringing the ASUS Zenfone 3 Max (ZC553KL) with all the specs that these people want. It comes with a bigger screen, a Qualcomm processor, a beefier internal memory and that big 4,100 mAh battery capable of reverse charging and fast charging. Oh yeah! Let’s unbox this baby!


ASUS Zenfone 3 Max (ZC553KL)

  • Octa Core Qualcomm Snapdragon 430 processor
  • Adreno 405 graphics
  • 3GB RAM
  • 32GB internal storage expandable via MicroSD
  • 5.5-inch Full HD IPS LCD display (1920 x 1080 pixels)
  • 16 megapixel rear facing camera with laser autofocus and LED flash
  • 8 megapixel front facing camera
  • Dual SIM, Dual Standby
  • 4G/LTE, WiFi, Bluetooth, Fingerprint Scanner
  • 4,100 mAh battery with reverse charging and fast charging
  • Android 6.0 Marshmallow


What’s inside the box?

  • ASUS Zenfone 3 Max unit
  • USB cable
  • Fast charging wall adapter
  • USB OTG cable
  • Earphones
  • SIM card ejector (not shown in photo)
The Zenfone 3 Max (left) and the Zenfone 3 Laser (right)

Deja Vu! That was our first reaction when we saw the ASUS Zenfone 3 Max once we got it out of the box. We are still using our ASUS Zenfone 3 Laser review unit and they look so much alike! Once we settled down, entered our Google accounts and finished setting up the Zenfone 3 Max, we now noticed some few key differences between the two. The Max is actually taller and thicker than the laser plus the Max has a more rounded fingerprint scanner as compared the Laser’s rectangular shape. .

That 4,100 mAh battery can be felt through its added heft. For us it is not much big of a deal because we even find the first Zenfone Max heavier and that’s even encased in plastic. The new model is encased in a beautiful sheet of metal which is a bit slippery so we strongly suggest you look a case first. Overall, despite the added weight and thickness, it doesn’t seem to bulge on our pockets.

Ports and buttons check:

  • Top – Noise cancelling microphone, 3.5mm headset jack
  • Bottom – USB charging port, speaker grill and microphone
  • Left – SIM card/microSD tray
  • Right – Volume rocker and power button
  • Back – 13 megapixel camera, laser autofocus, fingerprint scanner and flash
  • Front – 5.5-inch display, earpiece, three capacitive buttons, sensors and 8 megapixel camera

So far we are very impressed on the hardware, we only had 12 hours with this phone. Expect the Qualcomm Snapdragon 430 can give you better user experience which is paired with 3GB RAM. We will see how it fares on our test including the battery and camera. 🙂