Local smartphone maker, Cherry Mobile, is now Number 1 smartphone vendor in the Philippines according to IDC (International Data Corporation).
Smartphone shipments to the Philippines registered a healthy 76% growth year-over-year (YoY), with the surge being fuelled by budget offerings from local vendors like Cherry Mobile. While feature phones still made up majority of the mobile phone market in 2014, the past months saw both local and international vendors increasingly shifting their focus toward smartphones. Prices of smartphones continue to drop as component prices drop and original equipment manufacturers (OEMs) are able to produce cheaper smartphones
According to IDC’s Asia/Pacific Quarterly Mobile Phone Tracker, a total of 26.8 million mobile phones were shipped to the Philippines in 2014. The share of smartphones increased to 47% in 2014, up from 24% in 2013.
“The narrowing price gap between smartphones and feature phones made smartphones more palatable to budget-conscious Filipino consumers, leading to the faster adoption of smartphones in 2014 compared to previous years,” says Jerome Dominguez, Market Analyst at IDC Philippines.
Sub-P4,000 smartphone models accounted for more than 58% of smartphone shipments to the country last year. Many of Cherry Mobile’s current smartphone offerings are priced with in these range like the Flare series.
Based at the table above, Cherry Mobile lead the pack at 21.9% market share followed by Samsung and then another local brand, MyPhone at 11.2%.
Congratulations Cherry Mobile! Job well done!