Philippine Long Distance Telephone Co. (PLDT) other mobile service provider, Sun Cellular has been beefing up its 3G network in Mindanao. According to Sun Cellular Chief Operating Officer Charles Lim, Many regions in Mindanao are now shifting from feature phones to smartphones to because of its ability to access the internet.
Sun Cellular has put up 3G cellsites in 20 key areas in Mindanao including Zamboanga, Agusan, Lanao and Bukidnon. The PLDT Group has around 71.7 Million subscribers. Under the PLDT Group, Talk N Text has 30.6 Million subscribers, Smart has 25,4 Million subscribers while Sun Cellular has 15.8 Million subscribers.