Chinese smartphone brand Huawei has surpassed Apple and now sits at No. 2 largest smartphone brand in the world and now just behind Samsung that is still in the No. 1 spot. That is according to Counterpoints Market Pulse for July 2017.
“This is a significant milestone for Huawei, the largest Chinese smartphone brand with a growing global presence. It speaks volumes for this primarily network infrastructure vendor on how far it has grown in the consumer mobile handset space in the last three to four years. The global scale Huawei has been able to achieve can be attributed to its consistent investment in R&D and manufacturing, coupled with aggressive marketing and sales channel expansion.” Counterpoint’s Research Director Peter Richardson says.
Counterpoint points out that although Huawei is enjoying a favorable lead in home country China plus such regions like Europe, Latin America and Middle East, the company needs to work on their weak presence in markets in North America, South Asia, and India.
Talking about future prospects and other findings, Counterpoint’s Associate Director, Tarun Pathak, notes, “The growth of Chinese brands is an important trend which no player in the mobile ecosystem can ignore. Chinese brands with their dominant position in key markets such as China, Europe, Asia and Latin America have restricted the growth prospects for leading global brands such as Samsung and Apple. Chinese brands are growing swiftly thanks not only to smartphone design, manufacturing capability and rich feature sets, but also by out-smarting and out-spending rivals in sales channels, go-to-market and marketing promotion strategies.”
Counterpoint Technology Market Research is a global research firm specializing in Technology products in the TMT industry. It services major technology firms and financial firms with a mix of monthly reports, customized projects and detailed analysis of the mobile and technology markets. Its key analysts are experts in the industry with an average tenure of 13 years in the high tech sector.