OPPO and Vivo proved its marketing and advertising muscle effective based on International Data Corporation’s (IDC) Asia/PacificmQuarterly Mobile Tracker for Q2 2017.
“OPPO and vivo disrupted the smartphone retail space through cash-rich marketing, aggressive sales promoter incentives and previously unseen levels of retailer support. This challenged the traditional vendor-dealer relationship smartphone vendors have been accustomed to, and while leading vendors have been able to adapt, smaller players with less marketing and merchandising budget on their disposal were unable to do so, thus suffering drops in market shares” says Jerome Dominguez, Market Analyst for Client Devices, IDC Asia/Pacific.
Local smartphone brands are down to 41% from 49% of the same period last year. Although facing though competition from Chinese brands, local vendors are still doing very well as compared with other local brands from other countries.
Global vendor shares of the smartphone market in the Philippines remained flat at 27% compared to a year ago, with only Samsung as the only strong performer. Meanwhile, Chinese vendor shares jumped from 15% to 22% YoY.
Cherry Mobile still leads race despite facing intense competition from Chinese brands. No. 2 spot belongs to Samsung and the J-series drives the sales up.
Third place is OPPO and their sales benefited from its partnership with Home Credit that offers 0% interest installment without credit card installment.
Cloudfone takes the fourth place in which we believe the their partnership with sport events and the popularity of the Cloudfone Next and Next Lite We believe sales will go up with the recent announcement of the Cloudfone Excite Prime 2 and Excite Prime Pro.
Vivo is the fifth place and the Vivo V5 Lite and Vivo V5s drive the sales.