Competition is heating up at the premium midrange smartphone segment in which Samsung, Huawei, Lenovo and Oppo are heavily competing. This segment is for those who are looking for a premium looking smartphone with the premium 35 to 40k price tag. Most smartphones here are usually made of premium materials such as metal or glass. Samsung’s contender is the Samsung Galaxy A7 (2016). Aside from the internals, the camera is packing some ace features like Optical Image Stabilization. Will it be worth your look? Let’s find out.
Samsung Galaxy A7 (2016)
- 1.6GHz Octa Core Exynos 7580 processor
- Mali T720 MP2 graphics
- 3GB RAM
- 16GB internal storage expandable via MicroSD up to 128GB
- 5.5-inch Full HD AMOLED display (1920 x 1080 pixels)
- Corning Gorilla Glass 4
- 13 megapixel rear facing camera with autofocus, optical image stabilization and LED flash, f/1.9 aperture
- 5 megapixel front facing camera, f/1.9 aperture
- Dual SIM, Dual Standby
- 4G/LTE, WiFi, Bluetooth 4.1, NFC, Fingerprint sensor
- GPS, A-GPS, GLONASS
- 3,300 mAh battery with fast charging technology
- Android 5.1 Lollipop
- SRP: P22,990
- Status: Available at Samsung Experience Stores and retailers
HARDWARE AND DESIGN
There is not much to say about its hardware because it is quite similar from the first generation Galaxy A7. As people say, why fix if ain’t broke? The glass and metal combination maintains its premium feel. It still attracts fingerprints and the glass is so slippery so we still recommend you buy a case. Its narrow bezels makes the phone smaller than any similar device with the same screen size.
Samsung remains to be unbeatable when it comes to display quality. Though not Quad HD, the 5.5-inch Full HD display is a Super AMOLED display. It is still be best when it comes it color saturation and sunlight legibility. The display can go as bright when outdoors and so dim when in a dark place which perfect when you need to take peek on your phone inside the cinema.
PERFORMANCE AND SOFTWARE
We had the Samsung Galaxy A7 2016 for about two weeks and we never encountered any lags and slowdowns when playing games. It handles every tasks very well. Samsung continues its new direction of less pre-installed apps and bloatwares. TouchWiz UI’s cartoonish looks has also trimmed down with its simplistic look.
The Samsung Galaxy S7’s camera is still the best but the expensive price tag compels many buyers. The next best thing will be the Samsung Galaxy A7 2016. Features like Optical Image Stabilization is present here making you shoot like a pro.
Usual features like Bluetooth, WiFi and LTE comes in standard. Internet speeds are in par within the usual standards The fingerprint scanner works fine but we’ve seen faster sensors from Huawei.
The 3,300 mAh battery is just right to power an octa core chipset and a 5.5-inch display. We managed to get around 4 hours and 25 minutes of screen on time or about 12 hours of mixed moderate to heavy use with WiFi and LTE turned on. We used the Samsung Galaxy A7 2016 mainly for WiFi hotspot, watching videos, camera, and playing games.
Indeed the Samsung Galaxy S7 is too expensive for many of us. But the Samsung Galaxy A7 is not cheap but the P22,990 price tag is attainable to some us. If you are a young professional and looking for phone that will keep up with hectic work, or a device that you can place it on a long meeting table proudly or a decent camera when you take a break from work, the Samsung Galaxy A7 is a perfect device for you.