In an effort to continue pushing for video content in the platform, Instagram will slowly be rolling out video view counts soon, as announced in the their recent blog post. This is similar to what its parent social media platform, Facebook, has done with its video content. Instagram understands that the best way to measure how effective video content is is through video views, aside from the number of likes.
Once this new feature is available, users will see “Views” instead of “Likes” below each video post. Tapping on it will reveal the number and users who liked the video.
After the release of Instagram-made apps Hyperlapse and Boomerang last year, the social media platform hopes that users and brands alike will use this new function to make video content creation and consumption a much better experience.