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Samsung Merged Mobile Technology and Fashion

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Following the August 14, 2015 Galaxy Note5 and S6 edge+ unveiling to the media, Samsung went full blast in introducing to Filipinos their two premier products on the S Carpet event with theme Fashion and Inspiration. Held last September 1, 2015 at the SMX SM Aura Premier, Samsung S Carpet gathered the biggest names in technology, fashion, design, entertainment and arts to witness how these latest flagship phablet devices fused advance mobile technology with styling and designing. As simply put by Digs Dimagiba, Business Unit Head of the IT and Mobile Division of Samsung Electronics Philippines “Empowerd by digital technology, this generation is open to taking more risks, to push the boundaries of their preconceived limits. A big part of that is because there are brands like Samsung that empower consumers to do more by making it easier to capture, create and share cherished moments of note.”

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A Digital Catwalk

In collaboration with the Fashion and Design Council of the Philippines (FDCP), Samsung thru the S Carpet featured “an interactive digital fashion show” which highlights Filipino artistry at its finest. Opening the show are the top-bill designers Avel Bacudio, James Reyes, Ivarluski Aseron, Vic Barba, Joey Samson and Anthony Nocom which showcased White Pearl Collection to represent the birth place of all designs, a blank canvas. Like the all-new design of Samsung Galaxy Note5, the catwalk was filled with all the possibilities one can imagine, making it vivid enough to turn things to reality.

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Sleek and edgy designs of the acclaimed artists Jerome Ang, Joel Escober, Ramon Esteban, Gerry Katigbak, Pablo Cabahug, Kristel Yulo, Ronaldo Arnaldo, Happy Andrada, Hindy Tantoco and Noel Crisostomo paraded after with the Silver Titanium and Gold Platinum collection. This paid tribute to the “elegant glass” and “metal finish” of the Samsung Galaxy S6 edge+

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Lastly, the ever classic terno designs of the applauded Dong Omega-Diaz, Frederick Peralta, JC Buendia, Jojie Lloren, Randy Ortiz and Albert Andrada took the spotlight at the catwalk. Indeed, a great way to close the curtains is a statement of how the advancements in technology reinvent and reintroduce our priceless and preserved tradition.

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The Noteworthy and the Edge Makers

As part of this momentous event, Samsung awarded the first-ever Samsung Noteworthy and Edge Maker to recognize personalities who served as inspiration through their remarkable contributions to the arts and for their service as catalyst of change in our communities. “Putting the spotlight on these notable individuals was a way for Samsung to be true to its commitment of being enablers of consumers through relentless innovation in mobile technology… Recognizing these individuals also paves the way for Samsung to continuously innovate and empower different lifestyle through our mobile devices” said by Chad Sotelo, Head of Corporate Marketing at Samsung Electronics Philippines.

Here are the awardees of the Samsung Noteworthy and Edge Maker:

Samsung Noteworthy – the Philippine Prince of Fashion, Inno Sotto

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Samsung Edge Maker in Multimedia – Bianca Gonzales-Intal

Samsung Edge Maker in Fashion Styling – Liz Uy

Samsung Edge Maker in Fashion Photography – Xander Angeles

Samsung Edge Maker in Film and Theatre – Iza Calzado

Samsung Edge Maker in Fashion Journalism – Ingrid Chua-Go

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With Samsung at the front line, fashion and inspiration were two words merged into one. And with the Galaxy Note5 and Galaxy S6 edge+ already available last September 5, 2015, the Philippines can head on and make a step further in innovating, in advancing our lifestyle with technology. For more information, visit www.nextisnow.ph or drop by the nearest Samsung Experience Store today.

Photos By: RC Delos Reyes