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Microsoft Lumia 535 Announced

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It has been a few weeks since Microsoft announced that it will drop the “Nokia” branding on its smartphones. Earlier this year, the tech giant announced that Nokia’s handset division is now part of Microsoft. Those who are asking, the company Nokia is still alive. Its core business now is Nokia Here Maps, a division that concentrates on maps and location services and Nokia Networks which is a maker of telecommunication equipment and services.

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Anyway, Microsoft has just announced its first smartphone using its own name and with no Nokia brand, the Microsoft Lumia 535. It is not a flagship device and it seems the company wants to concentrate on the low end market.

Microsoft Lumia 535:

  • 1.2GHz Quad Core Qualcomm Snapdragon 200 processor
  • 1GB RAM
  • 8GB internal storage expandable via MicroSD up to 128GB
  • 5-inch qHD LCD display
  • 5 megapixel rear facing camera with autofocus and LED flash
  • 5 megapixel front facing camera
  • Dual SIM, Dual Standby
  • HSPA+, WiFi, WiFi hotspot, Bluetooth
  • GPS, A-GPS
  • 1,905 mAh battery
  • Windows Phone 8.1

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Here’s a hands on video from CNET:

The Microsoft Lumia 535 is set to debut first in China, Russia and South East Asia – Philippines, Vietnam, Indonesia within this month.